Skincare
Kojic Acid / Alpha Arbutin (Brightening)
Evidence-backed tyrosinase inhibitors for uneven pigment — skin evenness is a heavyweight attractiveness variable.
Also called: kojic acid · alpha arbutin · brightening serum
Verdict — legit
Does what it claims, with evidence behind it.
Evidence grade B
At least one good randomised trial, or consistent findings across controlled studies.
Mechanism
Competitive inhibition of tyrosinase reduces melanin synthesis in hyperpigmented patches.
Citations
- Skin colour distribution and perceived age, health and attractivenessEvolution and Human Behavior · 2006
The full read
Perceptual studies show skin color evenness independently drives attractiveness and perceived age. Kojic acid and arbutin have solid trial support for melasma and post-inflammatory pigmentation, with less irritation than hydroquinone. Pair with strict SPF or the pigment returns.

